BOSTON, Mass. � August 10, 2001 - In their continued quest to provide users with free "Living Improvements for
Everyone," lifetips.com has updated their site design with a no-nonsense,
sophisticated look created to heighten the level of interaction between users
and the lifetips.com Gurus.
"Our audience simply requested easier ways to navigate through our
content-rich database of 50,000+ tips," announced Byron White, lifetips.com
CEO. "We listened, and now we're delivering the goods."
White also noted, "In feasibility studies, we found that many of our users
are, in fact, Gurus themselves; they want to participate with the e-learning
activity on the site. By providing effortless navigation, we can encourage
them to suggest new tips, links, books, products, and even articles, to our
Gurus for publication considerations. Users will help determine the future
content of our sites," he added.
Muted, earthy tones now welcome guests to the familiar features of this
community of 500+ niche sites including listings to 25 Channels of Knowledge,
Big Brain Tests, Newsletter Archives, Guru Bios and, of course, the tips
themselves. Category and sub-category indexes are easily found on the
left-hand side of the page enabling new visitors to readily realize that
lifetips.com is "the place to go when you need to know."
"In today's dot.com market, many companies are trying to do too much, too
fast in the elusive pursuit of instant wealth and riches," said White. "They
are failing to focus on strengthening their customer service programs, and
this is where I believe, lifetips.com will triumph."
"We have always maintained a search capability for visitors on our site with
24/7 access to Gurus. If specific answers to questions are not found
immediately within lifetips.com, users have the opportunity to 'Ask the
Guru.' In general, responses come within 12 to 24 hours," he explained.
Most importantly, is the recent addition of the "Random Tip" feature taking
center stage on the site. Readers are encouraged to give feedback to Gurus by
rating the tips with a "thumbs up" or a "thumbs down." And with every click,
a fresh tip will be presented for viewing. Immediately below the Random Tip,
users will notice a new advertising program designed to fit every budget.
"Our move toward 'pay-for-click' text advertising is fulfilling our
advertiser's needs as well," White stated. "With an established base of
30,000 opt-in tipzine subscribers and traffic growth of 10-30% per month,
merchants are already reaping the benefits of increased performance for their
targeted advertising dollars."
